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27 November 2013 12:59 pm ,
Vol. 342 ,
The new head of the National Center for Science Education promises to "fight the good fight" against attacks on...
Analyses of the H7N9 strains isolated from four new cases show that the virus is evolving rapidly, heightening anxiety...
In 2009, Jack Szostak shared a Nobel Prize for his part in discovering the role of telomeres, the end bits of...
Science has exposed a thriving academic black market in China involving shady agencies, corrupt scientists, and...
Paper-selling agencies flourish in the aura of reputable businesses. For some scientists, it may be difficult to tell...
Data collected by satellites and floating probes have chronicled a 2-decade rise in the temperature and thickness of a...
Cholesterol, the artery-clogging molecule that contributes to cardiovascular disease, has another nasty trick up its...
Until recently, the Defense Advanced Research Projects Agency (DARPA) kept its plans for its $70 million portion of the...
- 27 November 2013 12:59 pm , Vol. 342 , #6162
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ScienceShot: Like Daughter, Like Mother
25 July 2011 3:41 pm
Moms, your daughters don't want to be like you when they grow up—or at least, they don't want to dress like you. It's the other way around, according to a forthcoming study in the Journal of Consumer Behaviour. Researchers polled 343 mother-daughter pairs (average ages 44 and 16, respectively) and found that mothers intentionally mimic their daughters' style—an effect the authors call the "consumer's doppelganger effect." Subjects were asked about their perceived age, fashion consciousness, expertise in clothing and cosmetics, and the extent to which their mothers or daughters influenced their fashion tastes. If a mother thought her daughter was a style expert and perceived herself as youthful, she had a 25% chance, on average, of copying her daughter's clothes and cosmetics. Daughters, on the other hand, even if they felt older than their actual age and thought that their mothers were stylish, only had a 9% chance, on average, of mimicking them. While it has long been known that children influence their parents' consumptive behavior when it comes to products the family consumes as a whole, such as cars or food, this is the first study to show that children can influence their parents' purchase of goods they consume for themselves, suggesting that children's influence on their parents is much more profound than previously thought.
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