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17 April 2014 12:48 pm ,
Vol. 344 ,
Officials last week revealed that the U.S. contribution to ITER could cost $3.9 billion by 2034—roughly four times the...
An experimental hepatitis B drug that looked safe in animal trials tragically killed five of 15 patients in 1993. Now,...
Using the two high-quality genomes that exist for Neandertals and Denisovans, researchers find clues to gene activity...
A new report from the Intergovernmental Panel on Climate Change (IPCC) concludes that humanity has done little to slow...
Astronomers have discovered an Earth-sized planet in the habitable zone of a red dwarf—a star cooler than the sun—500...
Three years ago, Jennifer Francis of Rutgers University proposed that a warming Arctic was altering the behavior of the...
- 17 April 2014 12:48 pm , Vol. 344 , #6181
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ScienceShot: Where Should I Drink My Whiskey?
8 October 2013 7:15 pm
Don’t like whiskey? Maybe you need to speak to your favorite bar about improving its interior design. A new study finds that the environment in which people sip a whiskey influences how they perceived certain aspects of the beverage and even changes how much they liked it, researchers report today in the journal Flavour. The team invited more than 400 participants to a tasting event where they sipped a glass of Scotch in three environments carefully designed to correlate with different characteristics of the whiskey: the grassiness of its aroma, the sweetness of its taste, and the woodiness of its aftertaste. Each room was even outfitted with a custom scent designed by a professional perfumer to evoke the intended quality. Lo and behold, the tasters ranked the whiskey as “grassier” when sitting in lawn chairs among potted plants, “sweeter” when sniffing a sugary scent before a bowl of berries, and “woodier” when savoring the beverage surrounded by wood paneling and listening to a soundtrack of a crackling fire—even though they knew they were drinking the same whiskey the whole time. What’s more, the tasters reported enjoying the whiskey the most when they drank it in the “woody” room. No word on which kind of environment to choose if you just want to throw a couple back.