- News Home
17 April 2014 12:48 pm ,
Vol. 344 ,
Officials last week revealed that the U.S. contribution to ITER could cost $3.9 billion by 2034—roughly four times the...
An experimental hepatitis B drug that looked safe in animal trials tragically killed five of 15 patients in 1993. Now,...
Using the two high-quality genomes that exist for Neandertals and Denisovans, researchers find clues to gene activity...
A new report from the Intergovernmental Panel on Climate Change (IPCC) concludes that humanity has done little to slow...
Astronomers have discovered an Earth-sized planet in the habitable zone of a red dwarf—a star cooler than the sun—500...
Three years ago, Jennifer Francis of Rutgers University proposed that a warming Arctic was altering the behavior of the...
- 17 April 2014 12:48 pm , Vol. 344 , #6181
- About Us
ScienceShot: Brain Rewards Us for Looking at Pretty Faces
11 February 2014 4:00 am
You probably saw dozens of people’s faces today, many more if you live in a city. You may not have been conscious of it, but you were subtly judging every one by its beauty. Your eyes are drawn to more attractive faces, and the almost inescapable result is that more attractive people have advantages in almost every aspect of life, from job interviews to prison sentencing. But what drives us to crave beauty? According to one theory, gazing upon beauty stimulates the brain’s μ-opioid receptors (MOR), thought to be a key part of our biochemical reward system. At least in rodents, stimulating or inhibiting MOR neurotransmission not only tweaks the animals’ appetite for sex or food, but also the strength of their preferences for particular foods or mates. Is our preference for pretty faces driven by the same biochemical reward circuit? To find out, researchers invited 30 heterosexual men to browse a series of female faces on a computer (one pictured). Each man received either a dose of the MOR-stimulating drug morphine, the opioid receptor–inhibiting drug naltrexone, or a placebo. The results, published today in Molecular Psychiatry, suggest that we seek out beautiful faces at least in part because our brains reward us. Not only did stimulating MOR neurotransmission cause men to linger longer on faces that they rated as more beautiful, but the beauty rating also became more extreme, with beautiful faces rated as even more attractive relative to the rest of the faces. Inhibiting MOR had the opposite effects. The findings are yet more evidence that our social interactions are strongly influenced by the invisible hand of evolution, pushing us to find attractive mates. But the question remains, how do we decide which face is attractive in the first place?