The breathtakingly beautiful images in a new documentary, Antarctica: On the Edge, are meant to appeal to anyone curious about this fragile, frozen continent. But Deborah Raksany, head of marketing for the Chicago-based company that is distributing the 40-minute film by Jon Bowermaster, thought that some of it might also resonate with scientists and policymakers.
So Raksany reached out to a few professional friends in Washington, D.C., who know the political landscape much better than she does. After months of complicated logistics, Raksany and her colleagues got their wish: a 36-hour climate tripleheader in the nation’s capital. The three events, hosted by the National Science Foundation (NSF), AAAS (which publishes ScienceInsider) and a group of Democratic senators, played to capacity crowds earlier this month.
The climate lollapalooza was not your normal science lobbying fly-in, a venerable political strategy in which advocates for a particular cause descend on the nation’s capital for a day to lobby Washington’s movers and shakers. One big difference was that the organizers added artists and entertainers to the usual lineup of scientists, legislators, federal employees, and lobbyists. There also was no “ask”—their support for a particular bill or change in federal policy.