Are you an “appreciative tourist” or a “consumptive tourist”? The answer might determine how much happiness you derive from your vacation. Researchers behind a new study in the Annals of Tourism Research asked vacationers in Tuscany to assess their happiness on a 10-point scale. They found that people who came simply to appreciate a nature park had higher happiness values (about 7.7) compared with those who visited both the park and the beach—a more “consumptive” destination with a touristy urban shopping area nearby. Those visitors scored roughly 7.6, while the beachgoers who skipped the nature park altogether scored lowest of all—close to 7.4.
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