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6 March 2014 1:04 pm ,
Vol. 343 ,
Antiretroviral drugs can protect people from becoming infected by HIV. But so-called pre-exposure prophylaxis, or PrEP...
Two studies show that eating a diet low in protein and high in carbohydrates is linked to a longer, healthier life, and...
Considered an icon of conservation science, researchers at World Wildlife Fund (WWF) headquarters in Washington, D.C.,...
The new atlas, which shows the distribution of important trace metals and other substances, is the first product of...
Early in April, the first of a fleet of environmental monitoring satellites will lift off from Europe's spaceport in...
Since 2000, U.S. government health research agencies have spent almost $1 billion on an effort to churn out thousands...
Magdalena Koziol, a former postdoc at Yale University, was the victim of scientific sabotage. Now, she is suing the...
- 6 March 2014 1:04 pm , Vol. 343 , #6175
- About Us
Celebrities Confer the 'Midas Touch' on Collectables
24 February 2014 5:15 pm
The belief that someone’s essence is passed to an object they’ve come in contact with is still going strong, according to a study published today in the Proceedings of the National Academy of Sciences. After analyzing auctions that sold items belonging to John F. Kennedy and Marilyn Monroe, researchers found that those believed to be touched by the celebrities, such as jewelry or furniture, sold for a higher price. On the other hand, objects owned and touched by disliked individuals, such as Bernard “Bernie” Madoff, were purchased for less than their face value. However, if the Madoff item had been sanitized, individuals were more willing to pay 17% more for it.
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