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6 March 2014 1:04 pm ,
Vol. 343 ,
Magdalena Koziol, a former postdoc at Yale University, was the victim of scientific sabotage. Now, she is suing the...
Antiretroviral drugs can protect people from becoming infected by HIV. But so-called pre-exposure prophylaxis, or PrEP...
Two studies show that eating a diet low in protein and high in carbohydrates is linked to a longer, healthier life, and...
Considered an icon of conservation science, researchers at World Wildlife Fund (WWF) headquarters in Washington, D.C.,...
The new atlas, which shows the distribution of important trace metals and other substances, is the first product of...
Early in April, the first of a fleet of environmental monitoring satellites will lift off from Europe's spaceport in...
Since 2000, U.S. government health research agencies have spent almost $1 billion on an effort to churn out thousands...
- 6 March 2014 1:04 pm , Vol. 343 , #6175
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Cheers! Fake Pub Studies Drinking Habits
18 February 2014 2:45 pm
In a pub on the campus of London South Bank University, you may think you’re drinking an ice cold brew, but don’t be too sure. The Guardian reports that a fake pub with barstools, beer pumps, and all was built on the university for psychologists to better understand how and why we drink. Hidden cameras and a cheerful staff—who are undercover psychology students—help analyze behavior when customers, or test subjects, pay a visit.
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