- News Home
17 April 2014 12:48 pm ,
Vol. 344 ,
Officials last week revealed that the U.S. contribution to ITER could cost $3.9 billion by 2034—roughly four times the...
An experimental hepatitis B drug that looked safe in animal trials tragically killed five of 15 patients in 1993. Now,...
Using the two high-quality genomes that exist for Neandertals and Denisovans, researchers find clues to gene activity...
A new report from the Intergovernmental Panel on Climate Change (IPCC) concludes that humanity has done little to slow...
Astronomers have discovered an Earth-sized planet in the habitable zone of a red dwarf—a star cooler than the sun—500...
Three years ago, Jennifer Francis of Rutgers University proposed that a warming Arctic was altering the behavior of the...
- 17 April 2014 12:48 pm , Vol. 344 , #6181
- About Us
Cheers! Fake Pub Studies Drinking Habits
18 February 2014 2:45 pm
In a pub on the campus of London South Bank University, you may think you’re drinking an ice cold brew, but don’t be too sure. The Guardian reports that a fake pub with barstools, beer pumps, and all was built on the university for psychologists to better understand how and why we drink. Hidden cameras and a cheerful staff—who are undercover psychology students—help analyze behavior when customers, or test subjects, pay a visit.
See more Signal/Noise.